Most agencies will take any client with a credit card. We take heavy-duty diesel and fleet shops. That's it. One vertical. One playbook refined across hundreds of months of ad spend, calls, recordings, and closed jobs. If you don't fix trucks, we can't help you — and that's a feature, not a limitation.
A generalist agency tested its tire-shop playbook on you last year and it didn't work. Of course it didn't. Diesel is a different auction, a different customer, a different ticket size, a different sales process. Here's what that means in practice.
Tire shop click costs are $4. Diesel injector click costs are $32. The whole bidding strategy is different — and most agencies copy-paste a tire-shop playbook into your account and wonder why nothing closes.
An oil change closes itself. A clutch job doesn't. We've reviewed thousands of recorded sales calls and know exactly where $3,500 jobs leak — usually at the "we'll call you back with a quote" moment.
We don't shoot stock photo of a guy in a polo shaking hands. We shoot under-the-truck. We shoot the bay. We shoot the work. Real shop. Real diesel. No suits. No staged handshakes. Diesel buyers smell BS instantly — we don't sell BS.
The day we sign a client in your metro, we lock that ZIP cluster against any other diesel shop. Forever. We've turned down good shops in Illinois, Chicago, and Texas because someone got there first. The economics don't work if we're bidding two of our own clients against each other in the same auction — and the relationship doesn't work if you ever wonder whether your media buyer is splitting attention with the shop down the road.
Most agencies put you on a junior the day you sign and rotate the account every six months. We don't. The team you meet on day one is the team that owns your account in month 24.