Apparently, I spent mine on Adwords. And that's just on our accounts, that doesn't include what we've managed for our clients (which I'm sure would dwarf our measly million bucks).
Now, I'm the kind of guy who likes to do a little research when I spend a million dollars. You know, kick the tires, learn about what's under the hood.
So I invested a little time in learning about Adwords... well OK, I invested a LOT of time in learning about Adwords.
After all, I spent a million dollars on it.
And over time, I got pretty good at it. So good, that Google Adwords reps started telling me it was one of the best account setups they've seen.
At one point, I even hired a well known digital marketing agency to take over management of our Adwords account (I wanted to see what I was missing) but our performance dropped. So I took back control.
One day, a friend in the industry asked me for some help with his Adwords account, so I obliged. Then it dawned on me... maybe I could help other repair shops too.