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Passive Link Building: How to Turn Your Website into a Magnet for Backlinks

Posted On: May 27th, 2021

Link building is a strategy that takes a lot of time but absolutely pays off in the long run. Passive link building, as its name suggests, is the act of acquiring links passively. That means not having to ask for them, which means your website’s content needs to be engaging enough for people to give them. Creating great content isn’t easy, but if your business is able to do it successfully, your website will get a better ranking and therefore have higher authority.

In this blog, we’ll discuss how passive link building works as well as some tips on how to create high-quality content to bring more traffic to your website.

What Is Passive Link Building?

So you’ve heard about passive link building, but you’re not sure what it is or how it works. Don’t worry! We’ll cover both of those topics in this blog.

A basic definition of passive link building is getting people to link to pages from your website from their website. Passive link building occurs when another person cites your webpage in their own content, usually as a reference for their own readers. This can lead to even more link builds, especially if readers bookmark your content from someone else and then use it in their own content as well. It’s like a constant sharing circle of content.

How Passive Link Building Ties to SEO

Link building is perhaps one of the most important factors in SEO strategy. Search engines examine multiple factors when calculating website rankings, but having a lot of backlinks will always make your website more favored and dependable. Links show Google that your site is a quality source of information for users. Link building is used in SEO strategies mostly because it is a major factor in how Google ranks web pages. So if you want your website to have a high ranking, passive link building is a great organic way to do so.

How Do You Create High-Quality Content?

Creating content worth sharing isn’t easy—we know. And building that kind of content takes time. If you don’t already have a designated area on your site for content pieces, start with that, whether it’s blogs, case studies, etc. Then, make sure you’re creating new content pieces on a regular basis.

But how do you get people to see that content and then subsequently share or reference it for link building? There are several ways to go about this. You can promote that content via your business’s email campaigns and social media. But you can also reach out to people and ask for links. Ask anyone who might be interested in sharing your content, perhaps those who have mentioned or shared your content before.

The Advantage of Using Titles, Subheadings, & Case Studies

As we stated previously, it can be tricky to create compelling content off the bat. Below are a few tips to help you get started:

1. Make sure you use relevant and catchy titles for your content and use relevant keywords in those titles if possible. This will not only make your content appear more professional, but it will help increase your SEO ranking as well.

2. Use subheadings to organize your content. Readers are more likely to sift through information if it has clear guidelines.

3. Highlight case studies whenever possible. Case studies not only highlight your success as a business, but they also highlight your customer, which makes the content worth sharing on both sides.

Not sure if you can take on passive link building on your own? Repair Lift can help! Our team can handle everything from content creation to content strategy. Give us a call today and speak to one of our Marketing Specialists to learn more!