In today’s tech-savvy world, most businesses know that they need a strong online presence in order to succeed, whether that includes a website, clean social media profiles, or outstanding search engine optimization. What they might not know, however, is how important a well-designed website is. If you have an outdated website, you run the risk of turning away potential customers (did you know that 75% of users make judgments about a company’s credibility based on visual design alone?). But with a user-friendly, welcoming website design, you can generate quite a profit for your business in the long run.
In this blog, we’ll cover the top 4 reasons why your repair shop needs a well-designed website. And if you’re worried about tackling a website on your own — no need! Repair Lift offers professional custom designed website services that are tailored towards the electronic repair shop industry.
Your website is the perfect place to establish your brand by adding your brand colors, logo, and style throughout. And if you already have a well-established brand, your website’s design will help customers recognize you and reassure them that they’re in the right place. After all, your brand is your brand; it’s what makes you unique from your competitors. Having a website design that incorporates brand consistency will ultimately benefit both you and your customers.
Your website is also an excellent place to communicate your competitive advantage to your customers. Your potential customers are probably considering several service options. So how can you convince them to choose your shop?
Devote a few sections of your website to voicing the reasons why customers should choose your shop over others. What sets you apart from your competitors? What unique services do you offer? You could even use numbers and statistics (ex. how many successful repairs you’ve completed this year) to make your shop stand out. Or include some customer reviews so potential customers can read about your competitive advantage from other happy customers.
Exceptional web design will help guide your potential customer’s eye to the right place and therefore increase your conversions. Your web design can draw your customer’s attention to special offers or CTA buttons (“Contact Us Now,” “Get a Free Quote,” etc.) and therefore encourage customers to take the actions you want them to.
If you organize your website in the correct way, you can improve your search engine optimization as well. Save the visible areas of your website for details that include keywords related to your industry. This will make your website more visible and search-worthy to search engines like Google, Yahoo, and Bing.
A good website involves much more than just design, but an attractive visual layout will help you make a good first impression, which will in turn get you more potential customers. If you’re looking for help with website design, let us know! Repair Lift offers everything from single-page audits to full website builds. Contact us today to learn more.
Repair Lift is a full-service digital marketing and creative design agency dedicated to the repair shop industry. We are your repair shop experts!